E-commerce platform

An established multichannel online retailer of branded products that intends to focus on wholesale in the future is offering its fully functional B2C e-commerce platform for sale, representing 100% of the shares. For 13 years, the company has successfully sold through Amazon, eBay, Kaufland, ManoMano, MediaMarkt and other marketplaces as well as its own Shopware 5 shop. To date, branded tools, electronics and household products have been sold.

The structure is extremely lean: fulfillment is outsourced and operated externally. The existing warehouse building can continue to be used and rented. Customers: Products are sold to end consumers in the DACH region, with Germany as the main focus. Special features: Amazon and eBay accounts have been active since 2013; there are around 7,000 Amazon reviews, 75,000 eBay reviews and 11,000 Idealo reviews. This signals high credibility and reduces platform risk for the buyer.

This long history has standalone value, particularly for foreign players seeking to enter the DACH region or expand their presence. For manufacturers, the portal offers an immediate direct-to-consumer channel across all relevant marketplaces; for wholesalers it provides a rapid entry into B2C, and for Amazon/platform sellers an opportunity to acquire revenue and reach.

The owner is available to ensure a smooth handover.